Almost every day I find my self thinking how lucky I am to be able to do what I love, for a living. And every time this thought pops into my head, it’s usually accompanied by another thought – that I could have never done it on my own.
One of the reasons my business has become what it is today is the amazing group of people that are a part of it, and which are responsible for every success. Thanks to these people, I have been able to not only fulfill a dream, but to be able to live a normal life, which does not involve only work… I am grateful for the fact that my workplace is a fun place to come to every morning, a place which feels a little bit like a second home.
This post is dedicated to my studio staff. It’s time you got to know them!


Alon Konforti
Administrative Director
Alon claims to have a certain level of OCD, but it seems to be the exact level that allows him to be on top of every little detail that takes place in our studio.

Alon graduated from Tel Aviv Univ. with a combined degree in Arts  and even studied one semester in Venice. Alon is by far the best dresser in the studio and maintains a magnificent shoe collection, which allows him to show up to work every day with a different pair
(assuming his new dog, Luke, had not chewed them up).
Roni Levi 

Marketing Director

 

Prior to working in the studio, Roni managed to begin her studies towards 3 degrees in Architecture, Interior Design and finally graduated from Tel Aviv Univ. with a combined degree in Arts, along with Alon. She spent time in Rome, which means she is able to chat in Italian. She also worked at a few art galleries in Tel Aviv.
Roni is soon returning to work from her maternity leave, after giving birth to baby Alon (no, he is not named after Alon Konforti)…
Roni loves design, fashion and good food and will never say no to a short vacation in Barcelona.
Thick squares bracelet,  Angel necklace, Elise post earrings
Sivan Teplitz
Replacing Roni, Marketing Director
Sivan joined us a few months ago when Roni left for her maternity leave, and pretty easily slid into the big shoes that Roni left her.
Sivan grew up in a small village in the far northern part of Israel but you would never guess that when you meet her… She will marry Guy in the summer and as to jewelry for the wedding – you can assume she is taken care of…
Sivan likes to eat pasta with ketchup but will never touch an avocado and is horrified by needles.

 

Formica kites necklace,  Six triangles necklace
Two diamonds earrings
Anat Ofir
Director of International Sales and Marketing
 First and foremost, Anat is my sister. She lives in a Kibbutz in the center of the country and has 3 awesome kids and a dog named Emma. Anat is a certified Social Worker and worked for bunch of years in The National Council for the Child.
Anat hates amusement parks (because she can’t stand any of the rides that are anything beyond ground level) and lately got her first tattoo in the shape of a cherry tree branch in blossom.

 

Adi Meirtchak
Director of Manufacturing
Adi is in charge of all the items and orders that are manufactured in our studio, which means that she is always doing at least 5 things at once, what indicates that women are really good at multi tasking.
Adi graduated from Betzalel School in the Hebrew Univ. with a degree in Industrial Design, through which she spent one semester in Argentina (where I met her). She lives in Tel Aviv with her husband and cat named Tuna, who maintains a reputation of a serious drama queen.

 

Faceted Amazonite necklace,  drop earrings,  Serena shoes

 

 Shimrit Kalish
Stores Manager
Shimrit studied photography at Betzalel School in the Hebrew Univ. and loves to shoot fashion productions, including some of our items. Three times a week she arrives in the studio with a wet towel and a bathing suit, after an early wakeup and an easy competition with the old guys who swim at the Gordon Pool.
When she sees girls in the street wearing our jewelry, she stares at them and compliments them, which sometimes makes them feel as if she’s hitting on them…
Shimrit is married to Oded, who is a Chef, which means she can eat great food without having to know how
to make anything more complicated than a salad.

 

Floral pattern clutch,  Multiple rectangle necklace
Diamond and triangle earrings
Anny Oren
In charge of manufacturing in the studio
Anny has worked in numerous jobs before she joined our studio. If you are a fan of our display windows, you should know that Anny is responsible for them.
Anny also has a private chef – her dad. Every once in a while she spoils us with a fabulous cheesecake that she brings to the studio.
Anny’s family is from Brazil and she has a million stories to tell about that amazing country. We are left to eat our heart out….

 

Formica kite post earrings,  Sea shell post earrings
Rose shoes

 

Florencia Alaluf
Graphic Designer and Studio Assistant
Florencia (or Flor in short) immigrated to Israel from Argentina 10 years ago, but we are still enjoying her rolling Spanish “rrr”. She loves Dulce De Leche, especially the kind that can only be found in Argentinian ice cream, and even once asked her grandma,  who flew over for a visit, to bring her some, packed in dry ice.
It’s pretty easy to see how in love she is with her hubby, when every phone conversation ends with the words:  “Te amo! Un Besso” (I love you, kiss…). They have always dreamed of having a dog but after they adopted a stray kitten named Rocky, they realized that they were actually cat-people.
Six curvy bangles set,  Mona necklace,  Harmony earrings
Moran Boimflak
Sales Associate and Studio Assistant
Like Sivan, Moran is also originally from a small place in the north of Israel (though not the same one). She makes sure to visit her family quite often, for long weekends. When you see Moran, a slim girl, you wouldn’t guess that she has a very healthy appetite, a fact that makes us all jealous during lunches. Even though Alon tries to annoy her with all kinds of Blond Girl jokes, Moran shows him that she is no wimp and fights back.
Moran is now in the final stages of her degree in Communications in the Open University.
Corrine top, Poppies earrings,  Mika boots
Lior Hermoni
Sales Associate
Lior is in her 4th and last year of Industrial Design studies at the Holon Institute of Technology, which means that when she is not in the store she is working on her final project. She lives in Tel Aviv with her boyfriend,
who also studies design, gets excited to tears by food and dreams of opening a German bakery.

 

Three golden stones necklace,  Diamond post earrings
 Braided bracelet