Behind the scenes

This is my office. Here I spend most of my day, so it was very important for me to choose a bright and spacious office I’d feel comfortable in.

I chose white furniture so the overall look is clean and what adds to its character is the painted tile floor, which captivated me from the very first moment.

Those of you who have been following me for the past several years probably know that my first studio on Gruzenberg St. was about the size of my present office, and even then, every morning when I arrived to the studio, I felt very lucky.

Over the years, my business has grown and developed thanks to you – my customers, who have been loyal to my designs for a long time.

As the business grew, my staff has expended and the studio in Gruzenberg St. became too small for us. We moved from Gruzenberg to Hillel Hazaken St., to a large space which included a small shop. When that studio became crowded, it was hard for me to believe; But reality sets the conditions and we set out to search for a new and more spacious studio. This time we were truly lucky. We found an old apartment, which was huge and had just been renovated while the owner maintained the original character of the place. Once I stepped into that space, I knew we had ourseleves a new studio.

The main area of the studio is the manufacturing department. This is where raw materials turn into delicate jewelry, in the skilled hands of my staff members.

Our kitchen area continues the studio space. We use it mainly for eating but occasionally you will find the kitchen table packed with jewelry pieces instead of delicacies. This usually happens when one of the staff feels the studio is a bit crowded.

The view from our little baclony is the busy scene of central Tel Aviv. Some people prefer a more quiet area with fresh air, but I’m actually very happy to be in the center of the urban scene this cool city has to offer.

Between the studio and my office is the marketing department space. There you’ll find a group of girls, sitting in front of their computers, helping me every day of the week to show you what we do.

These days, my husband and I have been renovating our new apartment, just a few minutes walk from the studio (you’ll of course get to see, here on the blog, the renovation process and the results). I wasn’t always sure I’d live in the center of Tel Aviv, but life evolved in this direction and I’m happy to be living and working in the center of the city that inspires me daily.

Here you can see more photos from another visit we had in our studio, just a few months ago.

Yours, Shlomit