A few years back, after I returned from my big trip around the world following my army duty period, it was clear to me that I’m going to start studying architecture. I was accepted to one of the best universities (Betzalel School in the Hebrew University) and planned to move to Jerusalem.
In the last minute I changed my mind and switched to Industrial Design.
These were fascinating years in the Department of Industrial Design at HIT (HOLON), and they gave me so many important tools which later on assisted me in finding my unique niche as a jewelry designer. But in my heart I always have a special spot for architecture.
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| Empire Earrings | Manhattan Ring Set | Empire Necklace |
I decided to dedicate my new collection for 2015 to the theme of architecture.
I have always been attracted to fine lines and exact geometry and now this attraction has become a whole concept that connects all parts of the collection.
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| Structure Post Earrings | Long Structure Necklace | Structure Ring |
The collection is called URBAN DIMENSIONS and within it you can find series that relate to architectural currents and specific design elements in architecture of different cities.
The 1st series is dedicated to the city I live in – Tel Aviv, a fascinating city rich with different architectural styles, among the most important ones is the Bauhaus.
Bauhaus is the name of a school for architecture that operated in Germany and educated young architects who developed the international style which characterizes Tel Aviv of the 1930’s.
In some parts of the city one can find a large number of Bauhaus buildings and this is the reason it was named “The White City” and declared by UNESCO in 2003 as a world heritage sight.
In some parts of the city one can find a large number of Bauhaus buildings and this is the reason it was named “The White City” and declared by UNESCO in 2003 as a world heritage sight.
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| Hollow Triangle Post earrings | Short Bauhaus Necklace | Long Bauhaus Necklace |
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| Bauhaus in Tel Aviv | Short Bauhaus Necklace |
Another series is dedicated to my favorite city in the world – New York. A city that never stops with architectural buildings that take your breath away every time you lift your head up. The endless skyscrapers of Manhattan, countless glass windows and the Art Deco current were the inspiration for this series.
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| Long Manhattan Post Earrings | Short Manhattan Necklace | Long Manhattan Necklace | Manhattan Bracelet |
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| Manhattan on flicker | Manhattan Bracelet | Long Manhattan Post Earrings |
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| Empire State Building – MAYBELLINE NY tumbler | Empire Necklace |
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| Chrysler Building – Art Deco | Short Art Deco Necklace |
Another city that I have visited frequently lately is Paris. My jewelry is sold in many Parisian boutiques and in the last few years I have invested much thought in designing jewelry for Parisian customers.
This is reflected in the new collection in the form of a series of necklaces and bracelets that display the Parisian skyline, to which I added pieces that depict the skyline of Tel Aviv.
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| Manhattan Hoop Earrings | Skyline Necklace – Paris |
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| Paris – eye poetry photography on Etsy | Skyline Necklace – Paris |
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| Tel Aviv – a view from the sea | Skyline Necklace – Tel Aviv |
Another series was created in reference to bridges, highlighting the work of Architect Santiago Calatrava, well-known for his chords bridges. It also includes jewelry inspired by constructions of complex buildings.
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| Jerusalem Chords Bridge by Santiago Calatrava | Short Calatrava Necklace | Long Calatrava Necklace |
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| Alamillo Bridge in Seville by Santiago Calatrava | Calatrava Triangle Post Earrings |
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| Golden Gate Bridge on Flickr | Long Golden Gate Necklace |
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| Epcot Center – Tom Bricker | Long Geodesic Necklace |
With every collection that I design, it is very important to me to come up with new and original designs and to use new materials and techniques. The innovation in this collection from my point of view is the use of a new material that comes from the world of construction, a world that supposedly contradicts the world of jewelry.
I created a compound of materials from the world of construction and combined it with the jewelry metals. The outcome is one of my favorite series in the collection, which resembles the decorated tiles of Jaffa and Barcelona.
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| Bauhaus Earrings | Short Jaffa Necklace | Long Double Jaffa Necklace |
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| Tile Sidewalks in Barcelona on Flickr | Long Barcelona Necklace |
Towards the final stages of the design process I started to think of how I would present the collection and shoot the catalog. Although the previous collections were shot inside the studio, it was clear to me that this collection had to be shot outdoors.
The location I selected is “The White Square”, designed by sculptor Dani Karavan. The sharp lines, the bright white color and the impressive geometric shapes created the perfect background for the collection and were professionally caught in the lense of my experienced photographer – Ziv Sade.
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| Tel Aviv – Yafo Foundation, White Square |
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| Calatrava Triangle Post Earrings | Geometric Diamond Necklace |
The last touch was also added to the images of the jewelry in my website, and instead of the wooden background I usually use, I decided to shoot them on cement background, to complement the inspiration of construction and architecture.
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| Geodesic Ring |
